Review: The box hasn’t changed since last year, and the Good Housekeeping Institute approval sticker is still proudly displayed. Last time I rated these 7/10 and thought they were fairly standard but ok.
Mr Kipling. The master of cakes and baking for what seems like forever. But, what are his mince pies like this year?
Pretty good actually. You expect a decent product from Mr K and he delivers, the overall experience is very pleasant. But, with that praise comes a slight tinge of criticism. I think he’s played it safe. The rest of the year he’s got the small cake and pie market pretty sewn up. He doesn’t need to fight tooth and nail for a slice of thispie (of the mince variety). So what does he do? Puts out a pie that pleases but doesn’t wow. Safe.
The pastry may be slightly on the dry and crumbly side and the mincemeat filling is a couple of degrees to ‘paste-like’. I think there’s some ‘blended mincemeat plus some whole fruits going on. It’s not very spiced or sweet but the flavour it does have is nice.
Decent sprinkle of sugar on the top and you have a solid 7/10 mince pie. Won’t disappoint, but if you want some ‘mmmmm’ at the table plump for one of the others.
Tasting Notes: In a departure from the traditional mince pie, a nice layer of sweet white icing adds a Christmas cake feel athough it does look a little stark next to a standard mince pie. Maybe an icing holly leaf would’ve made these feel more special? They have a good pastry (which you’d expect from the cake masters at Kipling) with enough crumble to satisfy but not annoy. Mincemeat is tasty and sweet but not overly so – the icing doesn’t over sweeten proceedings but there’s maybe a little too much of it.